Agency blog

Digital marketing and SEO insights

SEO

Google Helpful Content Update: Who were the winners and losers?

How to navigate Google’s Helpful Content Update: Learn why real expertise now beats SEO tactics in rankings and how to revitalise your website’s content strategy.

Brad Russell

Brad Russell

SEO Expert & Director

SEO

Website architecture: Best practices for SEO

Learn what website architecture is, why it should form the foundation of a successful SEO campaign, and best practices to help you maximise visits, leads and sales.

A good site structure can be highly beneficial for your SEO and your users.
Ecommerce

Creating brilliant user experience for ecommerce sites

Getting traffic to your Ecommerce store is great, but you still need to turn those visitors into paying, loyal customers. Get more online sales with these UX tips.

digital hitmen ux
Social media

What are Instagram guides and how are they used?

In 2020, Instagram created Guides. This handy feature gives accounts a new way to share their latest content. Learn what Instagram Guides are, how best to utilise them, and why they should form a key part of your social media strategy.

Digital Hitmen Instagram profile.
Social media

Should I buy Instagram followers?

Just because you can buy Instagram followers, should you? In this post, you’ll learn more details about the effects of buying Instagram followers to decide if the practice is right for your business.

Since millions are using Instagram, buying followers can give your business a boost.
Digital marketing

Setting your digital marketing budget: how much should you spend?

Learn how to easily calculate your marketing budget, how much you should allocate to digital marketing, and what to expect from different tiers of investment.

What should your marketing budget be?
SEO

Google page experience: 8 free tools for your business

Ready or not, Google’s Page Experience Update will be rolled out in May 2021. Not quite ready? You can use a number of free tools to ensure your website passes Google’s Core Web Vitals test (and doesn’t suffer a drop in rankings).

Free Tools to Help You Prepare for the Google Page Experience Update
SEO

Repurposing: how to get more from existing content

It is no secret that excellent and engaging content is essential for your company’s SEO wellbeing. Rather than coming up with new content, which can take a lot of research and time, repurposing existing content can have far greater benefits. Here’s how you do it.

Repurpose existing content
PPC

Google Maps Ads: Features for your business

When a customer makes a local query, Google Maps presents an enhanced experience aimed at helping customers connect to the most convenient places to find what they are seeking. Here are our top tips to help you take advantage of advertising on Google Maps.

Google Maps Ads: Features you can use to increase your local search visibility.

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