Starting his marketing career volunteering in the not-for-profit sector, Kalen soon transitioned into the workforce after university into an account management.
His enthusiasm to understand the full marketing mix, he has worked on projects that range from Paid Search, to Social Media, to Email Marketing and Automations.
All these experiences taught the importance of understanding the product and communication in conducting a successful SEO campaign.
Knowing a client’s goal and working to achieve it is what drives Kalen to create successful campaigns for clients.
Being able to interpret data and utilising it to optimise campaigns for the desired results has been something Kalen takes pride in.
Goals can chop and change, and often can be achieved sooner than expected. Being able to be fluid with client campaigns is something that Kalen has been developing, and always ready for the question of “what’s next?”
Kalen is an enthusiastic fan of sports in multiple codes, with a particular interest in AFL and F1. When he isn’t watching, he takes part in social basketball and indoor beach volleyball to keep fit and active.
Away from the adrenaline rush of sports, Kalen will unwind after work with books or video games, exercising the brain as well as the body.
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